There’s something I want to tell you…

Government HIV campaign

CLIENT: QUEENSLAND GOVERNMENT
NETWORK: CINEMA AND ONLINE
DURATION: 3 X 10 MINUTES
PRODUCTION COMPANY: MEDIA COM

‘There’s something I want to tell you’ was a public health campaign on for the HIV Foundation Queensland.  

There was a human side to HIV in Australia that needed a voice. HIV rates in Queensland were on the rise. Research showed that while the gay community was aware of safe sex messages, people chose not to use condoms for a variety of reasons. Testing is inconsistent and there was real concern with stigma not just in the gay community, but in the wider community and their family lives too.

We shared real stories to reinforce the safe sex message and address issues of discrimination surrounding HIV. The campaign was a series of three films that reduced stigma surrounding HIV and increased prevention and testing..