‘SAY MY NAME’

CLIENT: HSBC

AGENCY: Gorilla Gorilla

At HSBC A name is more than just a word to greet someone with – it’s part of your identity and makes you feel valued, respected and included.

Pronouncing names correctly can be a challenge in an international business. HSBC colleague Ewa (pronounced EH-vuh) found a solution that has been adopted worldwide across the bank.